This project is a comprehensive rebrand of the major supermarket chain, Publix. I conducted extensive research on their current branding, history, target audience, and competitors. Using this knowledge, I created a new logo system that aims to blend modern aesthetics with a timeless feel. The logos break the supermarket down into four separate sub-stores, each with its own logo marks and colors. The sub-store icons come together to create the main brand mark. The overall branding goal was to modernize all the design elements while still maintaining feelings of friendliness and trustworthiness.